Privacy Policy

Effective Date: January 1, 2026
Website: NeelyAuction.com
Business: Neely Auction

This Privacy Policy explains how Neely Auction collects, uses, shares, and protects information when you visit NeelyAuction.com, contact us, submit a form, call, text, email, interact with our ads, or use our services.

Google requires websites using Google Analytics to disclose the use of Google Analytics and explain how Google collects and processes data. (Google Help) Google also explains that cookies help make advertising more effective and may be used for ad personalization, measurement, and fraud prevention. (Google Policies)

Information We Collect

We may collect the following categories of information:

Information You Provide

This may include:

Name
Email address
Phone number
Mailing address
Information about items, estates, antiques, artwork, jewelry, collectibles, furniture, or other property
Photos or descriptions you submit
Appointment requests
Bidder registration or inquiry information
Messages, emails, call details, or form submissions

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Referring website
Pages viewed
Time spent on the website
Clicks and interactions
Approximate location based on IP address
Cookies, pixels, tags, or similar technologies

Information From Advertising and Analytics Tools

We may use tools such as:

Google Analytics
Google Ads
Google Search Console
Google Tag Manager
Google Maps or embedded Google services
Call tracking or form tracking tools
Other advertising, analytics, or website performance tools

These tools may collect or process information about website usage, traffic sources, ad interactions, search visibility, conversions, and user behavior.

How We Use Information

We may use information to:

Respond to inquiries
Schedule appointments
Evaluate auction, appraisal, estate, buying, or consignment requests
Communicate with buyers, sellers, consignors, and prospective clients
Provide customer service
Operate, maintain, and improve the website
Measure website traffic and marketing performance
Run and evaluate Google Ads or other advertising campaigns
Prevent fraud, spam, misuse, or security issues
Comply with legal, accounting, tax, regulatory, or business obligations

Google Analytics

We may use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as pages visited, session duration, device information, browser information, traffic source, and general geographic information.

Google requires website operators using Google Analytics to disclose the use of Google Analytics and how it collects and processes data. (Google Help)

You can learn more about Google’s privacy practices through Google’s Privacy Policy. Google states that the information it collects and how it is used depends on how users use Google services and manage privacy controls. (Google Policies)

Google Ads and Remarketing

We may use Google Ads, including conversion tracking, remarketing, audience measurement, call tracking, or similar advertising features. These tools may help us show ads to users who previously visited our website or interacted with our services.

Google explains that cookies help make advertising more effective and may be used to make ads more relevant, measure performance, and help prevent misuse. (Google Policies)

Depending on your settings and applicable law, Google or other advertising partners may use cookies, device identifiers, or similar technologies to serve, personalize, or measure ads.

Google Search Console

We may use Google Search Console to monitor how NeelyAuction.com appears in Google Search, identify website issues, review search performance, and improve website visibility. Google Search Console generally provides website owners with search performance and technical website data rather than operating as a visitor-facing advertising or analytics cookie tool.

Cookies and Tracking Technologies

We may use cookies, pixels, scripts, tags, and similar technologies for:

Website functionality
Security
Analytics
Advertising
Conversion tracking
Performance measurement
User experience improvements

See our Cookie Policy for more details.

How We Share Information

We may share information with:

Website hosting providers
CRM, email, phone, form, or call tracking providers
Advertising and analytics providers, including Google
Auction platforms or service providers when needed
Payment, shipping, or logistics providers when applicable
Professional advisors, such as attorneys, accountants, or insurers
Government authorities or law enforcement when required by law
Business successors in connection with a merger, sale, or reorganization

We do not sell personal information in the traditional sense of exchanging it for money. However, some privacy laws may define certain advertising or analytics sharing as “sharing” or “selling.” Where required, users may have the right to opt out of such sharing.

Data Retention

We keep information only as long as reasonably necessary for business, legal, accounting, tax, security, marketing, dispute resolution, and operational purposes.

Your Privacy Choices

Depending on your location and applicable law, you may have rights to:

Request access to personal information
Request correction of inaccurate information
Request deletion of certain information
Opt out of certain targeted advertising or data sharing
Limit certain uses of sensitive information, if applicable
Withdraw consent where processing is based on consent
Request a copy of personal information

To make a request, contact us using the information below.

Cookie and Browser Controls

You can usually set your browser to block, delete, or warn you about cookies. Some website features may not function properly if cookies are disabled.

You may also manage Google ad personalization and privacy controls through Google’s own tools and account settings.

Children’s Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no website, email system, or internet transmission is completely secure.

Links to Other Websites

This website may link to third-party websites or platforms. We are not responsible for their privacy practices.

Updates to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Contact Us

Neely Auction
Phone: 561-585-8511
Email: Sales@NeelyAuction.com
Website: NeelyAuction.com